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Bing and Google Deepen Social Integration in Search

Microsoft and Google are each taking steps to extend the social networking capabilities in their search services, with the goal of making it easier to find or share useful results.

Bing search results will now include tips and recommendations from Foursquare users, Microsoftsaid in a blog post Wednesday, while Google is apparently testing a feature that lets users share a link in Google+ directly from their search results page.

The developments show the companies continuing to compete over how best to integrate social content with search. Bing continues to partner with existing social networks, while Google continues to build on its own.

Bing will display tips and recommendations shared publically to Foursquare about businesses or other locations relevant to a user’s search query and location, Microsoft said. The search engine displays the Foursquare content in its social sidebar, which launched this spring. The tips and recommendations will be included in the “people who know” section, which doesn’t require the Bing user to be signed in to his or her social networks.

“This is only the beginning of Foursquare integration,” a spokesman said via email.

Also on Wednesday, industry watchers spotted Google testing a “share” button next to some search results that allows users to post the returned link to their Google+ profiles. Screen shots of the feature were posted to Twitter by a search marketing specialist in the U.K. and reported by Search Engine Land.  Read More

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Microsoft’s Bing search engine gets social-media makeover

In a bid to pull more users away from rival Google Inc., Microsoft Corp. said Thursday it is rolling out the most significant revamp of Bing since its search engine’s 2009 launch.
“Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience,” Microsoft’s Bing Team said in a blog post.
Leveraging its relationship with Facebook, Microsoft said the new features will personalize the search experience to make it more relevant to users.
The ability to share just about everything in real time through digital connections “presents an unprecedented opportunity to rethink how search should work,” the post said.
The new format will incorporate three columns: search results on the far left, a “snapshot” of related services in the center and Facebook connections on the far right.
The snapshot column is designed to help users take actions such as making reservations, buying tickets and the like, integrating “industry-leading companies like OpenTable, FanSnap and others,” Bing said.  Read More

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