5 Ways Social Media Is Revolutionizing Talent Acquisition

Sajjad Masud is co-founder & CEO of Simplicant, a cloud-based social recruiting platform transforming talent acquisition and making enterprise-level recruiting technology accessible to companies of all sizes. Connect with Sajjad and the Simplicant team on Twitter and Facebook.

The way we communicate with each other has evolved rapidly over the last decade. Social media has further intensified the departure from traditional communication methods to redefine how people and businesses interact with each other.

In fact, more than half of companies on social media fail to have a social media strategy and in doing so, risk ignoring an increasingly dynamic and expanding audience. Recent social media stats show that more than 60% of adults are connected to one or more social networks, while 23% of online time is spent entirely on social networking activities.

While social media has seen rapid growth at the consumer level, the gap between consumer and corporate adoption is widening. Businesses are continuing to figure out optimal ways to harness the reach of social media and translate its usefulness into results.

One area where the benefits are already beginning to outshine older methods is talent acquisition and recruiting. The sheer number of active users on sites such as Facebook have made social recruiting extremely advantageous. With so many people using social media, especially for employment opportunities, companies are expected to use social media to recruit for more than 80% of job openings in 2012.  Read More