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12 Essential Elements of a Social Media Marketing Strategy

If you’re starting from scratch, it can feel overwhelming.

You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below.

12 Essential Elements of a Social Media Marketing Strategy image 12 steps to social media marketing success infographic.gif 600x388

12 Steps to Social Media Marketing Success

  1. Research and know your audience. What topics and interests are they are most social about? What problems are they trying to solve? What are their pain points?
  2. Use the same social networks as your audience. Are Facebook and Twitter their platforms of choice? Do most of them use Pinterest and Instagram? Go where your target audience is to create awareness,engagement, and brand ambassadors.
  3. Identify your KPIs (key performance indicators. They measure progress toward your goals. What do you want your social media efforts to accomplish? What does success look like in quantifiable terms?
  4. Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content themes, crisis management plan, etc. Make sure to tailor strategies that are unique to each of your social media channels.
  5. Align the people at your company with the plan. Get everyone on board with your strategy. Divide responsibilities among your team, such as who is in charge of posting to your blog and each social media network, who will respond to comments and @mentions, and who will own metrics tracking and reporting.
  6. Set aside some time at the beginning of each week to prepare. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. Come up with some original ideas, links to your own content, and links to outside content that is useful or interesting to your audience.
  7. Develop a content marketing calendar. Use one of the example spreadsheets I’ve created as a starting point to plan content topics, headlines, related links, desired scheduling, name of authors, etc.
  8. Post content that is relevant to newsworthy topics and events. As soon as breaking news comes out about anything related to your brand or industry, you should share your opinion and become part of the conversation.
  9. Treat all of your social channels differently. Don’t post the same message everywhere – remember who the audience is on each platform and how they interact. What works on Facebook will fall flat on Twitter, and vice versa.
  10. Assign someone to act as a customer service rep. It’s vital to be responsive to user generated content, comments, and feedback (positive or not). CRM (customer relationship management) is a fundamental to social media marketing success.
  11. Schedule metrics reporting. Reporting metrics can occur weekly, monthly, or bimonthly depending on your goals and desired outcomes.
  12. Reanalyze your plan on a regular basis. If something in your plan isn’t working, switch it up or do some A/B testing to determine what your audience responds to better. Use 2 versions of your content simultaneously and measure to see which one is more successful and use it going forward.  Read More

Apple’s new iMac 5K Retina display sets the trend in image quality – hard to match

 iMac 5K Retina

For one it introduced some of the most leapfrogging technology in the digital world. And if a Mac outdoes itself, then it’s really upping the ante which other computer companies could only hope to rival.

The 5K LED-backlit Retina iMac

This Apple product boasts of 5K display and brighter display with its 5120 x 2880 resolution. The product offers displays at 218 pixels per inch which is a total of 14.7 million pixels for the whole screen.

According to Wallstreet OTC, the 5K display-iMac has 67 percent more pixels as compared to the 4K television screen, and is four times better than the pixels offered by the previous 27-inch iMac.

This translates to superb image quality and details.

Apple’s marketing executive Philip Schiller said during the keynote event that the 5K Mac is the world’s highest-resolution display.

Reports from Wallstreet OTC said that the display of Apple’s new iMac retains its five millimeters original thinness, while it consumes 30 percent less energy compared to its previous models. This is possible through the use of new timing controller chip which allows for the LED display to be more energy efficient.  Read More

Red Bull Drinkers Can Claim $10 Over ‘Gives You Wings’ Lawsuit

Red Bull cans

If you drank a can of Red Bull in the past 12 years you may be able to claim a $10 after a lawsuit challenged the energy drink’s claim to “give you wings.” The Austrian drinks giant agreed to a $13 million settlement with American consumers in a class action complaint that alleged the distinctive-tasting drink was no more effective than a cup of coffee despite advertisement that promised increased performance and concentration.

The settlement, yet to be approved by the U.S. District Court of the Southern District of New York, offers any consumer who bought a Red Bull between Jan. 1, 2002, and Oct. 3, 2014, either $10 cash — or $15 worth of Red Bull products, according to law firm Morelli Alters Ratner. No proof of purchase is required for claims, which can be made through a web form published this week. It was not immediately clear how the total payout sum would be divided among the millions of annual consumers of the caffeinated drink. The law firm said complainant Benjamin Careathers alleged Red Bull was “misleading customers” by making claims about the “functional beverage” and its ability to “give you wings” despite reports concluding energy drinks had the same benefit as he the average dose of caffeine consumed in coffee. Red Bull did not respond to requests for comment by NBC News on Thursday but in previous statements said it had settled the lawsuit to “avoid the cost and distraction of litigation” and maintains that its marketing has “always been truthful and accurate.”  Read More

Samsung’s Future Is Bleak Because Phones Themselves No Longer Matter

Samsung Galaxy Note Edge

Samsung leads the world in smartphone market share, and at a time of ascendant mobile computing, that seems like a great place to be. So why does the future look so glum for the South Korean hardware giant?

On Tuesday, the world’s dominant smartphone maker said that its third-quarter profits would likely drop by about 60 percent and overall sales by more than 20 percent compared to the same time last year, blaming “intensified smartphone competition” for the decline.

The prediction comes just weeks after chief rival Apple released its own phablet-sized thumb-busters to compete with large-screen devices from Samsung. Strong sales of the iPhone 6 and 6 Plus could be eating into Samsung’s revenues. But that’s not the only force at work here.

WITH THE POSSIBLE EXCEPTION OF RADICALLY IMPROVED BATTERY LIFE, HARDWARE DIFFERENCES BECOME ABOUT SUBTLE PREFERENCES, NOT CLEAR-CUT METRICS OF SUPERIORITY.  Read More

 

The Difference Between Being ‘Undiscovered’ And ‘Epic’ On Social Media

English: Rihanna live in Baltimore, on her tou...

There is little doubt that Rihanna is the definition of a superstar. Her discography is littered with multiplatinum albums and singles. She has successful worldwide tours under her belt, countless Grammys, AMAs, Brit awards, and even a nod for The World’s 100 Most Influential People from Time Magazine in 2012.

And her level of celebrity is reflected in a vast online following. With close to 90 million page likes, Rihanna is one of the most popular artists on Facebook. She counts more than 37 million followers on Twitter TWTR +0.07%, and has surpassed 7 billion total video views on Vevo. But that hasn’t always been the case. As artists increase in popularity, so does the size of their social following. In fact it does so by the rule of proportionate growth, meaning that the more than fans you already have, the more fans you will add.  Read More

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